Nike Air Max 97 – Newspaper Print / Sail / Black / University Red

Nike Air Max 97 – Newspaper Print: Headlines on Your Feet. History in Every Step.

Bold. Cultural. Completely one-of-a-kind. The Nike Air Max 97 “Newspaper Print” is one of the most conceptually daring and visually arresting special editions in the Air Max 97’s history — a full-coverage newspaper print that wraps every panel of the bullet-train silhouette’s upper in a faithful reproduction of real newspaper typography, columns, headlines, and print texture, transforming the world’s most iconic running shoe into a wearable piece of print-media history. A shoe that reads like a broadsheet and wears like a collector’s artefact. Cream, black, and a single flash of University Red complete a colourway as considered as the concept behind it.

Key Features

• Full-Coverage Newspaper Print Upper – Every panel of the Air Max 97’s upper — from toe box to heel counter, from lateral wave stripes to medial quarter panel — is covered in an all-over newspaper print graphic that reproduces the typography, column layouts, headlines, datelines, and ink texture of real broadsheet newspaper pages in faithful, full-coverage detail, creating a silhouette that functions simultaneously as a running shoe, a cultural statement, and a wearable homage to the history of print journalism that is unlike any other Air Max 97 in existence
• Sail / Off-White Base Colour – The newspaper print is rendered on a warm Sail off-white base that replicates the aged, yellowed paper tone of a real newspaper with extraordinary fidelity — a deliberate base colour choice that makes the black ink typography read with the same contrast and clarity as actual newsprint, ensuring the upper’s print graphic feels genuinely authentic rather than decorative and gives the shoe the warm, aged-paper character of a real artefact from print media’s golden era
• Black Swoosh with Newspaper Print Overlay – The lateral midfoot Swoosh is rendered in black — the colourway’s most classic and graphic branding choice — with the newspaper print continuing seamlessly across and beneath the Swoosh surface, ensuring the print’s all-over coverage is maintained without interruption across every panel including the shoe’s most recognisable branding element, and giving the black Swoosh a layered, print-media depth that makes it feel embedded in the newspaper rather than placed on top of it
• University Red Heel Pull Tab – A single University Red fabric pull tab on the rear heel delivers the shoe’s only non-newsprint colour accent — a bold, urgent red that cuts through the cream-and-black newspaper palette with the same visual authority as a breaking-news banner headline, providing the colourway’s essential warm accent and functioning as a deliberate nod to the red ink traditionally used for the most urgent and attention-commanding editorial moments in print journalism history
• Sail Full-Length Air Max Cushioning Unit – A warm Sail off-white full-length visible Air Max cushioning unit completes the shoe’s unified cream palette from upper to midsole — a tone-on-tone midsole choice that maintains the newspaper print’s aged-paper aesthetic all the way to the sole unit and ensures the Air Max 97’s most celebrated cushioning feature reads as a seamless extension of the upper’s print-media colour story rather than a contrasting sole interruption
• Black Rubber Outsole with University Red Accents – A deep black rubber outsole with the Air Max 97’s herringbone-inspired multi-directional traction pattern grounds the shoe’s cream-and-newsprint palette with its darkest and most graphically bold sole tone, while small University Red accent details on the outsole echo the heel pull tab’s red above and complete a sole-to-upper colour story that runs black ink, cream paper, and red urgency from the ground all the way to the collar

The news never stops. The Air Max 97 Newspaper Print is for those who understand that the most powerful statements don’t need colour — they need content, context, and the courage to wear history on their feet. Read between the waves. Own the headline. Own the 97.