Nike Air Max 97 – White / University Red / Black “Tape Pack”

Nike Air Max 97 – White / University Red / Black “Tape Pack”: Typography as Design. Heritage as Identity.

Graphic. Confident. Unmistakably Nike. The Nike Air Max 97 “Tape Pack” – White / University Red / Black is one of the most graphically bold and brand-declarative special editions in the Air Max 97’s history — a crisp white leather upper wrapped in a continuous black tape stripe that repeats the “nike” wordmark in full across the entire lateral wave stripe construction, bordered above by a vivid University Red accent line and laced with red-and-white rope laces that carry the typographic energy all the way to the eyelet. A shoe that doesn’t just wear Nike branding — it is Nike branding, from wave stripe to outsole.

Key Features

• White Leather Upper with Full-Length “nike” Typographic Tape Wave Stripe – A pristine white leather upper covers the Air Max 97’s upper panels in the colourway’s clean, high-contrast base, while the shoe’s signature wave stripe construction is replaced by a continuous black tape band that repeats the lowercase “nike” wordmark in white text across the entire lateral and medial length of the silhouette — a full-coverage typographic wave stripe that transforms the Air Max 97’s most iconic design element into a repeating logo ribbon, making this the most graphically declarative and brand-saturated wave stripe treatment in the Air Max 97’s entire catalogue
• University Red Accent Border Line – A single vivid University Red stripe runs the full length of the silhouette immediately above the black typographic tape band — a precisely placed red accent line that provides the colourway’s essential warm contrast against the black-and-white tape construction, separating the typographic wave stripe from the clean white upper with the most saturated and sport-heritage-rich red in Nike’s colour palette and giving the shoe its most immediately eye-catching lateral profile detail
• Nike Script Signature on Tongue – A hand-script Nike cursive signature graphic is printed on the padded tongue in the colourway’s black-and-red palette — a premium, artist-style branding treatment that delivers the Nike identity in its most personal and calligraphic form at the shoe’s most prominent interior-facing branding surface, distinguishing the Tape Pack edition from standard Air Max 97 releases with a tongue graphic that feels simultaneously heritage-rich and graphically fresh
• University Red Swoosh Badge on Tongue – A circular badge on the tongue carries a University Red Nike Swoosh — a medallion-style branding detail that places the brand’s most recognisable symbol in the colourway’s warmest and most saturated accent colour, visible from above when the shoe is laced and providing a vivid red focal point at the tongue’s most prominent front-facing surface that echoes the University Red border line’s energy at the upper’s highest visible branding point
• Red & White Rope Laces – Textured red-and-white rope-style laces thread through the eyelet system in the colourway’s most tactile and visually detailed lacing treatment — a woven red-and-white rope construction that carries the Tape Pack’s red-and-white typographic energy from the wave stripe tape all the way to the lace tips, ensuring the shoe’s graphic identity is present at every surface level from lower tape stripe to upper lacing and making the lacing system a fully integrated part of the Tape Pack’s typographic design narrative
• Barely Rose Translucent Air Max Cushioning Unit & Black Pull Tab – A soft Barely Rose semi-translucent full-length Air Max cushioning unit delivers a delicate, blush-pink sole accent beneath the white-and-red upper — an unexpectedly soft and feminine sole tone that provides just enough warmth to complement the University Red accents above without competing with the tape stripe’s graphic boldness, while a black woven heel pull tab at the rear completes the colourway’s black accent story from wave stripe tape to heel and provides the Air Max 97’s most functional and graphically consistent rear detail

Type. Tape. Tradition. The Nike Air Max 97 Tape Pack White / University Red / Black is for those who understand that the most powerful branding doesn’t need decoration — it just needs repetition, precision, and a silhouette iconic enough to carry it. The word “nike”. Repeated. Endlessly. Perfectly. Own the tape. Own the type. Own the 97.