{"product_id":"nike-air-max-97-move-to-zero-sail-multi-color-copy","title":"Nike Air Max 97 – Blue Hero \/ Dark Obsidian \/ Noble Red","description":"\u003ch2\u003eNike Air Max 97 – Blue Hero \/ Dark Obsidian \/ Noble Red: Total Blue. Zero Compromise.\u003c\/h2\u003e\u003cp\u003eSaturated. Singular. Completely electric. The \u003cstrong\u003eNike Air Max 97 “Blue Hero \/ Dark Obsidian \/ Noble Red”\u003c\/strong\u003e is one of the most visually immersive and tonally commanding colourways in the Air Max 97’s entire catalogue — a head-to-toe Blue Hero takeover that covers every panel of the bullet-train silhouette in the same vivid, electric blue, then replaces the traditional lateral Swoosh with a bold Dark Obsidian “NIKE” wordmark that reframes the brand’s identity in its most typographically direct form. Beneath the blue, a Noble Red Swoosh is hidden inside the outsole’s Air window — the colourway’s single flash of warmth, reserved for those who look closest. Pure blue. Pure Nike. Pure 97.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Blue Hero Tonal Leather Upper with Embossed Wave Stripes\u003c\/strong\u003e – Vivid Blue Hero smooth leather covers every panel of the Air Max 97’s upper in a near-total tonal blue saturation — the leather surface carrying the same Photo Blue tone across the toe box, vamp, quarter panel, collar, and heel counter, while the Air Max 97’s signature multi-layer wave stripe construction is rendered in the same Blue Hero leather with a subtle tonal emboss pattern that gives the wave stripes three-dimensional depth and surface variation without introducing any contrasting colour, creating the most tonally unified and chromatically immersive single-colour upper in the Air Max 97’s modern catalogue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDark Obsidian “NIKE” Wordmark in Place of Swoosh\u003c\/strong\u003e – The colourway’s most immediately distinctive and design-forward branding detail — the Air Max 97’s traditional lateral midfoot Swoosh is replaced by a bold Dark Obsidian “NIKE” block wordmark printed directly onto the lateral panel, delivering the brand’s identity in its most typographically declarative and graphically direct form against the Blue Hero upper, a branding treatment that gives the silhouette its most unexpected lateral profile and confirms this as a special edition that rethinks the Air Max 97’s most foundational design convention\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDark Obsidian Lacing \u0026amp; Collar Trim\u003c\/strong\u003e – Deep Dark Obsidian navy flat laces thread through the eyelet system and a matching Dark Obsidian trim runs along the collar opening — the colourway’s darkest accent tones providing precise, high-contrast edge definition against the vivid Blue Hero upper, adding a depth and graphic separation to the shoe’s lacing and collar that grounds the all-blue palette with the Air Max 97’s most classic navy accent and ensures the wordmark branding reads against both the blue upper and the dark lacing frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNoble Red Swoosh in Outsole Air Window\u003c\/strong\u003e – The colourway’s most surprising and collectible hidden detail — a Noble Red Nike Swoosh is embedded within the central oval Air window of the Blue Hero outsole, visible from beneath the shoe as a vivid deep-red brand symbol set against the blue sole construction — the colourway’s sole warm accent, completely invisible when the shoe is worn upright and revealed only on the outsole, functioning as a deliberately concealed complement to the “NIKE” wordmark above and rewarding close inspection with the most precisely placed and chromatically contrasting detail in the entire design\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNoble Red Outsole Accent Arc\u003c\/strong\u003e – A curved Noble Red accent line runs along the lateral heel area of the outsole perimeter — a precisely placed warm-red arc that echoes the Air window Swoosh’s red at the sole’s outer edge and ensures the Noble Red accent is present across multiple outsole surfaces, confirming the red as a considered full-sole detail rather than a single isolated element and giving the Blue Hero outsole its most graphically complete and chromatically balanced base-level design story\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue Hero Air Max Cushioning Unit with White Midsole Frame\u003c\/strong\u003e – A vivid Blue Hero full-length Air Max cushioning unit sits within a clean white midsole frame — the blue Air unit maintaining the colourway’s total blue identity at sole level while the white midsole frame provides the essential tonal contrast that separates the blue upper from the blue outsole and gives the Air Max 97’s most celebrated cushioning feature its most visually luminous and colour-pure presentation, with the translucent blue Air chamber glowing beneath the upper in the colourway’s most premium and jewel-like sole detail\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBlue. Bold. Built different. The Nike Air Max 97 Blue Hero \/ Dark Obsidian \/ Noble Red is for those who understand that the most powerful colourways are the ones that commit fully — a shoe that takes the Air Max 97’s most iconic silhouette and drowns it in the most saturated, most electric blue imaginable, then hides its warmest detail where only the most attentive will ever find it. Own the blue. Find the red. 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